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Privacy policy

Last Updated: 13.10.25

INTRODUCTION

MALLIER ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.mallier.com and use our services.

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.

INFORMATION WE COLLECT

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Create an account on our website
  • Place an order or make a purchase
  • Subscribe to our newsletter or marketing communications
  • Contact us with inquiries or customer service requests
  • Participate in surveys, contests, or promotions
  • Leave reviews or comments on our website

This information may include:

  • Contact Information: Name, email address, postal address, phone number
  • Account Information: Username, password, account preferences
  • Payment Information: Credit card details, billing address (processed securely through our payment processors)
  • Order Information: Purchase history, shipping address, product preferences
  • Communication Information: Messages, inquiries, and correspondence with us

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage patterns:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Information: Pages visited, time spent on pages, click-through rates, search terms
  • Location Information: General geographic location based on IP address
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

Information from Third Parties

We may receive information about you from third parties, including:

  • Shopify: Our e-commerce platform provider
  • Payment Processors: Information necessary to process transactions
  • Marketing Partners: Information from advertising and analytics services
  • Social Media Platforms: If you interact with us through social media

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

Service Provision

  • Process and fulfil your orders
  • Manage your account and provide customer service
  • Communicate with you about your orders and account
  • Provide technical support and respond to inquiries

Business Operations

  • Improve and personalise our website and services
  • Conduct research and analytics to enhance user experience
  • Manage our business operations and maintain records
  • Comply with legal obligations and resolve disputes

Marketing and Communications

  • Send you promotional emails and marketing communications (with your consent)
  • Personalise advertising and content based on your interests
  • Conduct surveys and gather feedback
  • Inform you about new products, services, and special offers

Legal and Security

  • Protect against fraud, unauthorised access, and other security threats
  • Enforce our terms of service and other agreements
  • Comply with applicable laws and regulations
  • Respond to legal requests and prevent illegal activities

LEGAL BASIS FOR PROCESSING (GDPR)

Under the EU General Data Protection Regulation (GDPR), MALLIER processes your personal data only when there is a lawful basis to do so. The main legal grounds applicable to our online store are:

  • Contract Performance:
    To process and fulfil your online orders, manage payments, deliver products, provide customer support, handle returns and refunds, and manage your customer account (where applicable).
  • Legitimate Interests:
    To operate and improve our e-commerce platform, prevent fraud and misuse, ensure the security of online transactions, maintain internal records, and communicate with you regarding your purchase or similar products (subject to opt-out rights).
  • Consent:
    To send you marketing communications, newsletters, and promotional offers, and to use non-essential cookies or similar technologies for analytics or advertising purposes.
    You may withdraw your consent at any time.
  • Legal Obligation:
    To comply with our legal obligations, including accounting, tax reporting, record retention, and consumer protection requirements.

HOW WE SHARE YOUR INFORMATION

We may share your personal information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business:

  • Shopify: Our e-commerce platform provider
  • Payment Processors: To process payments securely
  • Shipping Companies: To deliver your orders
  • Email Service Providers: To send communications
  • Analytics Providers: To analyse website usage and performance
  • Customer Service Tools: To provide support and assistance

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

Legal Requirements

We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service

With Your Consent

We may share your information for other purposes with your explicit consent.

INTERNATIONAL TRANSFERS

Your personal information may be transferred to and processed in countries outside your country of residence, including countries that may not have the same data protection laws as your country.

When we transfer personal information outside the European Economic Area (EEA) or United Kingdom, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Other legally recognised transfer mechanisms

DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specific retention periods apply as follows:

  • Customer Account Information:
    Retained while your account remains active and for up to 3 years after your last interaction (e.g., last login or purchase), unless you request earlier deletion.
  • Order and Transaction Data:
    Retained for 7 years after the end of the financial year, to comply with accounting and tax record-keeping obligations under French law (Article L123-22 Code de commerce).
  • Marketing Communications Data:
    Retained until you withdraw your consent or unsubscribe from our mailing list.
    We may retain proof of your consent for up to 3 years after withdrawal, for compliance purposes.
  • Website Analytics and Cookies:
    Non-essential cookies and associated analytics data are typically retained for up to 26 months, in line with CNIL guidance.
  • Customer Service and Correspondence:
    Retained for up to 3 years after the last interaction with our support team.
  • Fraud Prevention and Security Logs:
    Retained for up to 6 months, unless longer retention is required to investigate incidents.

After these periods, data will be securely deleted or anonymised unless a longer period is required for the establishment, exercise, or defence of legal claims.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

  • Request access to your personal information
  • Receive a copy of your data in a portable format

Correction and Updates

  • Correct inaccurate or incomplete information
  • Update your account information and preferences

Deletion and Erasure

  • Request deletion of your personal information (subject to legal requirements)
  • Close your account and remove associated data

Restriction and Objection

  • Restrict the processing of your information in certain circumstances
  • Object to processing based on legitimate interests
  • Opt out of marketing communications

Consent Withdrawal

  • Withdraw consent for processing where consent is the legal basis
  • Manage cookie preferences through our cookie settings

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our use of cookies, please refer to our Cookie Policy.

You can manage your cookie preferences through:
- Your browser settings
- Our cookie consent banner
- Third-party opt-out tools

SECURITY MEASURES

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Employee training on data protection practices
  • Secure hosting and infrastructure

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

CHILDREN'S PRIVACY

Our website and online store are not intended for minors under 15 years of age.
We do not knowingly collect or process personal data from children under 15. If we become aware that we have inadvertently collected personal data from a child below this age, we will promptly delete such information.

If you are a parent or legal guardian and believe your child has provided us with personal data, please contact us at [contact email] so that we can take appropriate action.

If a person aged 15 to 17 uses our website, we assume that their parent or guardian has authorised the use of our services where consent is required (for example, for marketing communications).

GOVERNING LAW AND JURISDICTION

This Privacy Policy and any dispute or claim arising from or related to it shall be governed by and construed in accordance with the laws of France, without regard to conflict of law principles.

Any disputes arising in connection with this Privacy Policy shall fall under the exclusive jurisdiction of the courts of Paris, France, subject to mandatory consumer protection provisions and the jurisdiction of competent data protection authorities.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending email notifications for significant changes (where required)

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: contact@mallier.com
Address: 6, Rue d’Armaillé 75017 Paris, France

For residents of the European Economic Area or United Kingdom, you also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal information in accordance with applicable law.

JURISDICTION-SPECIFIC INFORMATION

For European Union and United Kingdom Residents

Under GDPR and UK GDPR, you have additional rights including:
- The right to data portability
- The right to object to automated decision-making
- The right to lodge complaints with supervisory authorities

For California Residents

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. For more information about your California privacy rights, please contact us.

Company Information:

Company: Mallier SAS
Address: 6, Rue d’Armaillé 75017 Paris, France
VAT No. FR01852237890