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Cookie policy

Last Updated: 27.08.25

This Cookie Policy is an unalienable part of the Mallier Privacy Policy.

WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to recognise your device and store some information about your preferences or past actions. This helps improve your browsing experience by remembering your settings and providing personalised content.

HOW WE USE COOKIES

MALLIER uses cookies and similar tracking technologies on our website www.mallier.com to

  • Ensure our website functions properly
  • Remember your preferences and settings
  • Analyse how visitors use our website
  • Provide personalised content and advertisements
  • Improve our services and user experience

TYPES OF COOKIES WE USE

We categorise cookies into four main types based on their purpose:

1. Required Cookies

Purpose: These cookies are essential for our website to function properly and cannot be disabled.

What they do:

  • Enable basic website functionality
  • Remember items in your shopping cart
  • Maintain your login session
  • Ensure website security
  • Process payments securely

Legal basis: These cookies are necessary for the performance of our contract with you and to provide the services you request.

Examples:

  • Session management cookies
  • Authentication cookies
  • Security cookies
  • Load balancing cookies

2. Personalisation Cookies

Purpose: These cookies remember your preferences and choices to provide a more personalised experience.

What they do:

  • Remember your language preferences
  • Store your location settings
  • Recall your previous searches
  • Customise content based on your interests
  • Remember your cookie preferences

Legal basis: We use these cookies based on your consent, which you can withdraw at any time.

Examples:

  • Language preference cookies
  • Theme/display preference cookies
  • Recently viewed products cookies
  • Wishlist cookies

3. Marketing Cookies

Purpose: These cookies are used by us and our partners to show you relevant advertisements and measure the effectiveness of our marketing campaigns.

What they do:

  • Track your browsing behaviour across websites
  • Create profiles for targeted advertising
  • Measure advertisement performance
  • Prevent the same ad from being shown repeatedly
  • Enable social media sharing features

Legal basis: We use these cookies based on your consent, which you can withdraw at any time.

Partners who may use marketing cookies:

  • Shopify
  • Google Ads
  • Facebook/Meta
  • Instagram
  • Other advertising networks

Examples:

  • Advertising targeting cookies
  • Social media cookies
  • Retargeting cookies
  • Conversion tracking cookies

4. Analytics Cookies

Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

What they do:

  • Count website visitors and traffic sources
  • Measure how long you spend on pages
  • Track which pages are most popular
  • Identify technical issues
  • Help us improve website performance

Legal basis: We use these cookies based on our legitimate interest in improving our website and services, or based on your consent where required.

Analytics services we use:

  • Shopify Analytics
  • Google Analytics
  • Other web analytics tools

Examples:

  • Page view tracking cookies
  • User behaviour analysis cookies
  • Performance monitoring cookies
  • Error tracking cookies

COOKIE CONSENT AND MANAGEMENT

Managing Your Cookie Preferences

When you first visit our website, a cookie banner appears to inform you about our use of cookies and similar technologies. You can accept all, refuse all, or customise your choices by category with equal ease. We will not place any non-essential cookies on your device unless and until you provide your consent.

  • Accept All: Consent to all cookie categories
  • Decline All: Reject all non-essential cookies
  • Manage Preferences: Choose which cookie categories to accept or decline

You may change your preferences or withdraw your consent at any time via the 'Cookie Preferences' link available at the bottom of each page.

  • Clicking the cookie preferences link in our website footer
  • Accessing the cookie settings through your account dashboard
  • Contacting us directly using the information provided below

Browser Settings

You can also control cookies through your web browser settings:

Google Chrome:

  1. Click the three dots menu → Settings → Privacy and security → Cookies and other site data
  2. Choose your preferred cookie settings

Mozilla Firefox:

  1. Click the menu button → Options → Privacy & Security
  2. Under Cookies and Site Data, adjust your settings

Safari:

  1. Safari menu → Preferences → Privacy
  2. Manage cookies and website data settings

Microsoft Edge:

  1. Click the three dots menu → Settings → Cookies and site permissions
  2. Manage cookies and site data

Mobile Devices

iOS (Safari):

  1. Settings → Safari → Privacy & Security
  2. Manage cookies and tracking settings

Android (Chrome):

  1. Chrome app → Three dots menu → Settings → Site settings → Cookies
  2. Adjust cookie preferences

THIRD-PARTY COOKIES

Our website may contain cookies from third-party services that we use to enhance your experience:

Shopify

Our e-commerce platform provider uses cookies to:

  • Process transactions securely
  • Manage shopping cart functionality
  • Provide analytics and insights
  • Enable customer accounts

Social Media Platforms

If you interact with social media content on our site, these platforms may set cookies:

  • Facebook/Meta
  • Instagram
  • Twitter
  • Pinterest

Advertising Partners

We work with advertising partners who may use cookies to:

  • Show relevant advertisements
  • Measure campaign effectiveness
  • Prevent ad fraud

COOKIE RETENTION PERIODS

Different cookies have different retention periods:

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain on your device for a set period or until manually deleted
  • Analytics cookies: Retained for a maximum of 13 months in accordance with CNIL recommendations.
  • Marketing cookies: Retained for a maximum of 13 months in accordance with CNIL recommendations.
  • Preference cookies: Retained until you change your settings or delete them

UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect:

  • Changes in our cookie usage
  • New technologies or services
  • Legal or regulatory requirements
  • Improvements to our website

When we make significant changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you through our website or email
  • Request new consent where required by law

YOUR RIGHTS

Depending on your location, you may have rights regarding cookies and tracking technologies:

European Union and United Kingdom

Under GDPR and UK data protection laws, you have the right to:

  • Withdraw consent for non-essential cookies
  • Access information about cookies we use
  • Object to certain types of tracking
  • Lodge complaints with data protection authorities

Other Jurisdictions

We respect privacy rights in all jurisdictions where we operate and will comply with applicable local laws regarding cookies and tracking technologies.

CNIL Compliance Updates

Evidence and Retention of Consent: We keep a record of the consents you provide (or refusal) for six (6) months, after which we will ask you to reconfirm your choices. Analytics and Tracking Tools: We use Shopify Analytics and Google Analytics to measure audience engagement. These tools are configured to respect privacy regulations and are only activated after your consent is obtained via the cookie banner. You can withdraw your consent at any time by visiting our Cookie Preferences page.

CONTACT US

If you have questions about our use of cookies or this Cookie Policy, please contact us:

contact@mallier.com 

For cookie-specific inquiries, please include "Cookie Policy" in your subject line.

USEFUL RESOURCES

For more information about cookies and how to manage them: